Absolut Apeach was introduced in 2005. It soon found its following around the world, both in Asia where the peach fruit is originally from, and in Sweden where Absolut is from. (By the way, Absolut also found some devotees in the countries in between).
Absolut Vodka was first launched in New York in 1979. It soon became the talk of the town, in the US and eventually of the world. But the recipe behind the pure and natural taste of Absolut is actually older than 30 years. So is the 18th century medicine flask found in an antique store in Stockholm that gave inspiration to the iconic Absolut Vodka bottle.
Absolut Citron was good news for “vodka on the rocks with a twist of lemon” fans back in the 80’s (and there were lots of them). More specifically Absolut Citron was launched in 1988, nine years after Absolut Original. The success was major among the twist-of-lemon-people, but it also became the main ingredient in the blockbuster drink “Cosmopolitan”.
JOHAN LINDEBERG, GLOBAL CREATIVE DIRECTOR As creative director, Lindeberg’s Swedish heritage, chic aesthetic and passion for handcraftsmanship will work together to create a defined culture around ABSOLUT ELYX that brings the brand to life for consumers.
The story behind the name Absolut Kurant is black currant, a typical Swedish berry from which the flavor is taken. When launched in 1992 it was a tribute to the Swedish origin of Absolut Vodka. Originally it was even supposed to be called Absolut Vinbär since the Swedish word for black currant is vinbär. Only thing was that the English pronunciation would...
Absolut Mandrin was launched in 1999, 20 years after Absolut Vodka. It’s the fourth flavored Absolut product after Absolut Peppar, Absolut Citron and Absolut Kurant. And since mandarin and orange are among the most popular flavors in the world, Absolut Mandrin was received with the same enthusiasm as the rest of the family members. Alcohol: 40% Volume: 1...
Just as fellow flavor Absolut Pears, Absolut Mango was introduced in 2007. The flavor, quite obviously, is based on mango – a word that’s more or less the same world wide. That in combination with the juicy taste, might very well be the reason behind the instant world wide success.
Introduced in 2007, Absolut Pears is quite a newcomer in the Absolut family. And as with all talented rookies, the audience soon took it to their hearts. Probably because it’s such a good alternative to other overly sugared alternatives around.
Absolut Peppar was launched in 1986, seven years after Absolut Vodka. Besides being the first flavored vodka in the family, it was also the first flavored vodka in the world. So why pepper? Since vodka and pepper is the main ingredients in a Bloody Mary, it seemed like a good idea to make things easier for the many Bloody Mary bars popping up.
Absolut Ruby Red was introduced in 2006, following the success of the other citrus flavors, Absolut Citron and Absolut Mandrin. The name Absolut Ruby Red is taken from a special kind of red grapefruit. And grapefruit is of course what it tastes like!
Absolut Vanilia was introduced in 2003. Basically because vanilla is one of the most beloved flavors in the world. And it wasn’t long until that fact was reinforced through the instant success of Absolut Vanilia – it is almost equally popular as vanilla itself.
Produced from French grapes harvested when frozen, then cold-fermented into wine, distilled five (yes five!) times and packaged in a fantastically heavy bottle, Ciroc is one of a new breed of ultra-premium vodkas manufactured in France. Alcohol: 40% Volume: 750ml